Google Ads and SMM advertising for webcam studio + 500% of applications
Representatives of one of the most promising studios in Ukraine contacted our agency. For the full-scale development of the company, it was necessary to increase its staff by several times and open several more offices. Before contacting us, the studio was receiving 15% of employees per month through the site.
Task: Increase the number of conversions on the site (filled in applications for working as a web model in the studio).
This is not the first time we have received such requests. In our experience, there have already been several successful cases of bringing studios from large cities of Ukraine to leading positions in the region. Therefore, we approached the question with 100% understanding of what needs to be done.
First of all, the site was audited. Weak points were fixed and additional "anchors" were added.
We collected two lists of keywords: low-frequency and high-frequency queries for a wide and narrow audience.
5604 unique keywords
Google Ads was set up:
- 8 campaigns
- 1477 ads
We created separate landing pages for some audiences
We created a Telegram-bot and set up sending requests from all sites to the administrator and HR manager.
Result
The company's website in paid search is higher on the search page than the competition's, while the cost of clicks is lower.
500%
70%
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